ADMA launches survey to revolutionise Australia’s marketing industry Home ADMA launches survey to revolutionise Australia’s marketing industry ADMA launches survey to revolutionise Australia's marketing industry Australia, March 13 2023: The Association for Data-Driven Marketing and Advertising (ADMA) is looking for leading marketers to give up a few minutes of their time to fill out a survey which will help it shape the future of the industry. In return participants will go into a draw for a number of great prizes, including a $500 gift card, training vouchers and ADMA Global Forum access. Andrea Martens, ADMA CEO comments: “We’re launching this project at a critical moment for the Australian marketing industry, with all signs pointing to 2023 as being a big year of change with new privacy laws set to come into force." “This survey is crucial in determining how ADMA can give back to our members and better service the marketing industry to provide the right support and experiences. At ADMA we are dedicated to representing the industry in consultation with regulators.” Survey responses will help set the forward strategy for ADMA, which is a leading provider of educational training, events and representation for the Aussie marketing industry with regulators. Survey results will influence marketing industry bodies and be used to shape ADMA membership benefits, preferences for education and events, membership value, and much more. The survey is open to the wider marketing industry and is not exclusive to ADMA members. Once competed all survey respondents will go into a draw to win one of five prizes: 1x $500 VISA gift card 1x ADMA Global Forum conference ticket: Value $875. One of 3x $500 Training Vouchers for ADMA courses and certificates This survey comes as a follow up to ADMA’s 2020 brand health survey. Results were used to tailor membership offerings, increase regulatory guidance accessibility for members, curate content and events, reshape the education curriculum. The anonymous survey is a great opportunity for marketing professionals to make their opinion known and shape the future of the industry. The survey is open now and will run until March 22. Marketers interested in participating can do so here. 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Article 14th Feb 2024 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Article 12th Feb 2024 Privacy act, AI and demise of cookies: Uncertainty and challenges for marketers in 2024 ADMA CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape. Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming. Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024. Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward. Load More
Article 21st Feb 2024 Women in Marketing International Women's Day 2024 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.
Article 14th Feb 2024 6 mins For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
Article 12th Feb 2024 Privacy act, AI and demise of cookies: Uncertainty and challenges for marketers in 2024 ADMA CEO Andrea Martens recently appeared on Nine’s new ‘Talking Media’ podcast, hosted by Nine CMO Liana Dubois, to discuss the challenges marketers are facing in today’s data-defined landscape.
Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming.
Article 27th Nov 2023 8 mins CMOs reveal their top areas to upskill in 2024 Thinking about learning new skills in the next year? This is what some of Australia’s top CMOs have flagged as the ‘must try’ ADMA courses in 2024.
Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward.