Manipulating online reviews. Saving face in the short run, costly in the long run

23 Aug 2018

  • Privacy and Compliance

Meriton Property Services Pty Ltd, trading as ‘Meriton Serviced Apartments’ (Meriton) was last month ordered to $3 million in penalties by the Federal Court after being found to have engaged in misleading and deceptive conduct in relation to attempts to manipulate online reviews. This offers a timely reminder of the dangers for digital marketers in attempting to manipulate consumer reviews online.

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