ADMA presents this one-day hot topic event to provide a forum for digital teams, marketers, retailers and agencies to get ahead of what works in creating a unified commerce Xperience.

The Digiday Hot Topic: The Commerce Xperience is a single-day event that explores how an Xperience focus is vital to the purchase journey.

Whether or not you sell online, companies today need a holistic view of who their customers are. Increasing demands for authenticity, a changing distribution standard and a new way of marketing mean that the modern brand has to evolve how it positions and markets itself.

See the Program

Join us at this Digiday Hot Topic event to explore:

  1. The new customer mindset
  2. Emerging technology like artificial intelligence and machine learning
  3. Collaborations and their role in extending a brand globally
  4. How to build an effective customer journey

Confirmed Speakers:

International Keynote:

  • Glenn Abell, Global VP Head of Commerce, LEGO UK

Local Speakers:

  • Alistair Leathwood, Executive Director Kantar TNS
  • Lewis Pullen, Chief Marketing Officer, Kohab
  • Alexandra Tselios, CEO, The Big Smoke
  • Kelly Slessor, Founder, Shop You
  • John Batistich, Advisor,, Non-executive Director, Foodco

Event details

Date: 19 June
Time: 9:00am - 4:00pm
Venue: Aerial UTS Function Centre
Address: Level 7, Building 10, 235 Jones Street, Ultimo NSW 2007
Tickets:  $220 ADMA Member (GST incl.) | $275 Non-member (GST incl.)

Six reasons you can't miss this!

  1. Drive results: Learn how to make a difference this quarter, this month and right now
  2. Win with customers: Discover levers that win customers and keep them moving through the sales funnel
  3. Understand: The new technology before it becomes mainstream
  4. Fantastic value: Send the whole team
  5. Meet the experts: Hear from international and local thought leaders that are on the bleeding edge of marketing and technology
  6. Get free stuff: All attendees will receive a one-year subscription to Digiday+ (valued at $395 USD)


  • 9.00 - 9.10
    Digital + Technology Collective, Mandy Eyles, General Manager
  • 9.10 - 9.15
    Sitecore Experience Commerce
    Sitecore, John Menagh, Commerce Solution Specialist Greater Asia
  • 9.15 - 10.00
    From Transactional to Experiential: The journey to finding your niche in a competitive landscape
    Lego Retail, Glenn Abell, Vice President & Head of Global Ecommerce
    • Transforming physically and digitally to position your brand to be experience-driven
    • Developing an experience ecosystem that is shopper and consumer led
    • Knowing your value proposition and how to leverage it
  • 10.00 - 10.30
    Trusting Alexa – building connections between customers and machines
    Kantar TNS, Alistair Leathwood, Executive Director
    • From fake news to connected devices, chatbots and more, technology is reshaping the way we live, interact and shop – but it’s also making many of us uncomfortable.
    • More than half of Australians object to their activities being monitored by a connected device – even if it makes their lives easier.
    • As brands, the more you can be proactive and helpful to provide a frictionless experience in the customer purchase journey the better, but there is a fine line between helpful and creepy. And the thing that separates helpful from creepy is trust – in the brand, institution, technology and people – but what if you lose it?
    • Discover how working with artificial intelligence, voice and trust can support the creation of genuine moments of human connection and how it aligns with innovation and growth.
  • 10.30 - 11.00
    Creating engagement: Visual engagement using Instagram. The mad scramble in digital advertising
    TRIBE, Scotty Thomas, Client Partner
    • Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets.
    • Yet survival in digital advertising requires COUNTLESS variation
    • Brands are caught off guard and existing creative solutions fall short. Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization
    • So, what’s the solution?
  • 11.00 - 11.30
    Morning tea
  • 11.30 - 12.00
    Creating demand: Channel to sale brand collaboration
    Kohab, Lewis Pullen, Chief Marketing Officer
    • Case study from Kohab
    • Getting your commerce Xperience optimised
    • The importance of data capture and nurture
  • 12.00 - 12.30
    Integrated data and storytelling: The stories data tells us about creating engagement opportunities.
    The Big Smoke, Alexandra Tselios, CEO

    While for some marketers the data is as fragmented as ever, the ability to not only tell a story but identify ongoing engagement opportunities is as possible and cost effective as ever. The ability to tell a story that will influence an outcome, engage a reader regardless of demographic and compel an action is possible when marketers work backwards at understanding the story the data is trying to tell us.

    This session looks at identifying unique stories which compel segmented audiences to engage with products, and compel conversions influencing both digital and offline activities.

  • 12.30 - 1.00
    Delivering AI Insights
    Shop You, Kelly Slessor, Founder
    Shop You uses artificial intelligence and personal shopping data to customise and recommend clothing options for customers to suit their circumstances. The session will explore personalised customer recommendations built on behaviours.
  • 1.00 - 2.00
  • 2.00 - 2.30
    Delivering a frictionless experience
    Integration is key
  • 2.30 - 3.00
    The Future of Payments (Spoiler Alert: It Goes Away)
    ZipCo, John Batistich
    • Changes in the way we buy and pay
    • How the customer journey is changing
    • What to expect
  • 3.00 - 3.45
    Getting it right
    Accent Group, Mark Terperson, Chief Digital Officer (CDO)
    Exceptional "create, deliver and pay" Xperiences – winning with customers
  • 3.45 - 4.00
    Closing remarks
    Digital + Technology Collective, Mandy Eyles, General Manager
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Ticket Pricing: $220 ADMA Member GST incl, $275 Non-member GST incl.

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