Marketing and global brand rockstars to speak at ADMA Global Forum 2017

05 Jun 2017

  • Customer experience
  • Data

SYDNEY, 5 June, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) is pleased to announced the first line-up of speakers for this year’s ADMA Global Forum, set to take place on 24 and 25 August, 2017 at the Hilton Sydney.

“Every year, ADMA Global Forum brings together the brightest minds and biggest influencers from all corners of the globe to share their knowledge and insights and this year’s program is no different,“said Jodie Sangster, CEO of ADMA. “This year’s line-up includes Fernando Machado, Head of Brand Marketing at Burger King , best-selling author Matt Britton, and many other dynamic leaders with unrivalled experience and knowledge. We are thrilled to have these speakers come together on the Global Forum stage to deliver Australian marketers the perfect learning and motivational platform.”

The theme for Global Forum 2017 is customer experience and will explore how the pillars of brand building, creativity and innovation, technology, digital marketing, data-driven marketing and content can help achieve best-in-class customer experience. The conference also aims to showcase emerging trends and disruptors that will challenge marketers in the near future and ways to meet those challenges.

ADMA Global Forum is the country’s largest marketing conference that brings together a pool of experts from data-driven marketing, media, advertising and technology. Attendees will not only hear from these speakers and take home valuable knowledge, they will also get to experience first-hand the new tools and technology that they can adapt and apply to their future endeavours.

Last year’s event saw a turn out of 750 delegates representing some of the largest organisations in Australia.

ADMA Global Forum 2017 keynotes include:-
- Adam Stewart, Global Digital Director, Reckitt Benckiser (UK)
- Vittoria Shortt, Group Executive, Group Marketing and Strategy, Commonwealth Bank (AU)
- Tom Vetts, Chief Data Officer, Financial Times (UK)
- Melanie Van Rooy, Marketing Director, Makro (South Africa)
- Alex Hunt, President, Americas & Asia, System 1 Group (US)
- Matt Britton, Best Selling Author, YouthNation (US)
- Fernando Machado, Head of Brand Marketong, Burger King (US)
- Brian Morrissey, President and Editor-in-Chief, Digiday (US)
- Ross Necessary, Vice President Worldwide Marketing Services, Warner Bro. Pictures (US)

Other speakers include:
- Catriona Wallace, CEO & Founder, Customer Experience Futurist & Entrepreneur, Flamingo (US)
- Deeps De Silva, Heading of Marketing APAC & Japan, Dropbox (AU)
- Thoryn Stephens, former Chief Digital Officer, American Apparel (US)
- May Lilley, Senior Manager of Australia Destination Marketing, Vail Resorts (US)
- Amanda Farnsworth, Editor, Visual Journalism, BBC News (UK)
- Ant Russel, Marketing Manager Brand & Acquisition, AAMI (AU)
- Richard Parker, Managing Partner, Edge (AU)


Also for the first time, ADMA has partnered with UnLtd where $2 from every Global Forum ticket purchase will be donated to the social purpose organisation. UnLtd connects talent and resources of the media, marketing and creative industries with charities that help children and young people at risk.

“Our industry has the power to influence and create significant social change, which is why I’m delighted that we are working together with UnLtd to help with such a good cause,” adds Sangster.

The full programme can be viewed here with the current confirmed list of speakers. Further updates to the program will be reflected on the ADMA website.


About ADMA

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia.

ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing.
ADMA has over 600 corporate member organisations including major financial institutions,
telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.


Media contact:
Alicia Tan
Managing Editor
(02) 9277 5409
Alicia.Tan@adma.com.au

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