INFOGRAPHIC: The challenges of contextual insight

Brands struggle with using data to optimize experiences

31 May 2018

  • Innovation
  • Data-driven Marketing
  • Data
  • Marketing Technology

You probably already collect mountains of data. But most marketers still lack a contextualized approach to enhance the customer experience in real time.

Working with the researchers at Vanson Bourne, Sitecore developed an infographic showing why customer data isn’t yet driving personalization—and what to do about it.

  • Explore why only a minority of marketers react immediately to customer interactions
  • Find out how companies view customer participation as a big challenge
  • Learn what your peers want most from a customer intelligence solution

enhance the customer experience

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