For this category a campaign is deemed to be one that uses two or more executions in the same campaign. These can either be in the same media channel or different channels. At least one of the executions must clearly demonstrate how the use of customer data or collection of customer data was central to the idea and the campaign’s overall commercial outcome.
Entries may be for business or consumer campaigns.
Best Data-Driven Media Campaign
A media campaign that demonstrates the best use of media, derived from a deep understanding of the customer data, target market and innovative implementation strategy across multiple channels to maximize successful results.
Best Campaign using new technology
Work that demonstrates an original, inspiring and effective marriage of creative and technological developments. It could be a new technology or an existing technology applied in a “new” way and must provide some type of customer engagement or interaction.
Best Stunt, Experience or Activation
Non-traditional media activity that demonstrates the best in creative thinking and execution to deliver an immediate action and demonstrable effectiveness.
Best Campaign on a Small Budget
A campaign that has a total marketing budget including media of under $200k. At least one of the executions of the campaign must show how the use of, or collection of customer data was central to the idea and commercial outcome.
Best Campaign Not-For-Profit
A not-for profit campaign that uses a single or multiple channels and has been specifically designed to raise funds or awareness of a social issue. At least one of the components of the campaign must show how the use of or collection of customer data was central to the commercial outcome.