Town Hall - Consumer Insights and Analysis

If 95% of purchasing decisions are made with the subconscious, how can marketers make more effective decisions about their creative strategy?

Find out, at our Consumer Insights and Analysis Town Hall held in both Sydney and Melbourne.

We’ll discuss how brands are using behavioural data and neuromarketing principles to capture attention and create a more memorable experience, and how new technology (used wisely) could also build trust and loyalty.

Town Halls are FREE for members, giving them direct access to the latest ideas and practical insights from experts and leaders in the field. Attendees of the event will also be sent an exclusive pre-release of the Consumer Insights and Analysis whitepaper once it’s available.

Meet the panellists

Melbourne:

  • Mark Knobel, Manager, Data Marketing & Analytics - Visit Victoria
  • Tracy Moore, Director Solutions - KPMG
  • Tim Beveridge, Chief Strategy, Data and Insights - ZenithOptimedia Australia
  • Arron Child, Neuromarketer - The Hallway
  • Moderator - Andrea Martens, Managing Director - ADMA

Partner Address:

  • Michael Perry, Head of Sales - Gamification - Rubin8


Sydney:

  • Arron Child, Neuromarketer - The Hallway
  • Virginia Meikle, Senior Manager Insights and Segmentation - NRMA
  • Stuart Tucker, Chief Customer Officer - hipages
  • Christine Eckert, Associate Professor - Marketing - UTS
  • Moderator - Andrea Martens, Managing Director - ADMA

Partner Address:

  • Michael Perry, Head of Sales - Gamification - Rubin8

Event details

Melbourne
Date: Wednesday 27 March
Registration: 4:15pm - 4:30pm
Time: 4:30pm - 5:30pm - discussion panel and Q&A
           5:30pm - 6:30 pm - networking drinks and canapes
Venue: ANZ, Level 33, 100 Queen St, Melbourne
Tickets: Free and exclusive for ADMA, D+TC and IAPA members but places are limited so book early!

Sydney
Date: Thursday 28 March
Registration: 4:15pm - 4:30pm
Time: 4:30pm - 5:30pm - discussion panel and Q&A
           5:30pm - 6:30 pm - networking drinks and canapes
Venue: Westpac, Level 22, 275 Kent St, Sydney
Tickets: Free and exclusive for ADMA, D+TC and IAPA members but places are limited so book early!

Thanks to our sponsor
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