Innovation at Guzman y Gomez |Next-Gen Tech and Social Success
Join us at Fraser’s in Kings Park on Friday the 7th June for the next instalment of the ADMA Guru Breakfast series. Lara Thom from Guzman y Gomez is a marketing leader who understands the importance of innovation across tech and social to keep ahead of the pack in the highly competitive quick service restaurant category.
After coffee and breakfast from 7am, join the WA marketing and advertising community for a behind the scenes look at GyG’s successful #bringcalhome campaign and how the business uses next-gen tech investment to increase brand awareness, engagement and loyalty.
In 2018, Guzman Y Gomez were awarded the QSR Media Multi-Site Restaurant of the Year as well as 2018 Best Marketing Campaign for #bringcalhome. Guzman y Gomez operates more than 116 taquerias and drive-thrus in Australia, Singapore and Japan.
Lara Thom – Chief Marketing Officer, Guzman y Gomez presenting on “Innovation- Next gen tech investments, and winning social with the #bringcalhome campaign”