Social Media Marketing Certificate

Certificate: CCSMM
  • Digital Marketing
  • Creative
  • Content
Intermediate / Practitioner

The social media marketing course to take your social media game to the next level.

Become a qualified social media expert with the mix of skills you need to confidently deliver a robust social strategy and measurable ROI.

There is a lot to consider when planning and implementing a brand or organisation's social media activity. It can be a little overwhelming to navigate. However, it doesn’t have to be. In this online certificate you’ll develop a in-depth understanding of all things social from developing a strategy, setting SMART objectives, understanding the difference between paid, earned and owned, all the way through to optimisations and reporting.

Duration: 60 hours of content, available for 6 months.

Learn to:

  • Understand social media and engagement
  • Develop a social media strategy with business-focused objectives
  • Understand social media listening
  • Understand influencers and how to use them effectively
  • Select the most appropriate social platforms
  • Deliver, measure and optimise your social media campaigns

Course covers:

Module 1: An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Module 2: Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Module 3: Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Module 4: Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Module 5: Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Module 6: Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Module 7: Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Module 8: Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.


2 one-hour exams.

Who should do this course:

  • Managers who plan and manage content and use social media channels like Facebook and Twitter for distribution as part of a campaign or wider communications strategy
  • Digital marketers that are responsible for the execution or planning of content in social channels
  • Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through
  • Account managers who help shape and execute multi-channel campaigns
  • Media Planners that want to understand how consumers interact with social platforms and how new technologies shape the user experience online
Need more info?

ADMA member

To see total ADMA member price, please login and ensure your work email address is in your profile.