Data Scouts Masterclass

Course: MATRM-DS
  • Analytics
  • Leadership
  • Digital Marketing
  • Content
  • Data
  • Marketing Technology

Data Scouts Masterclass: How to transform digitally using Marketing Automation, CRM & Lifecycle Marketing strategies

We've reached a tipping point in the future of jobs and by 2020 everything will have changed. Today, organisations will require their staff to have the skills necessary to successful digitally transformation their customer experiences. Empower yourself with the specific skills needed to remain relevant and build your career.

The Data Scouts Masterclass is the industry's #1 training course that teaches you about the core fundamentals of success in digital transformation.

Price: AUD $3000+ GST.

On completion of the course, your will certified as a Data Scouts Certified Consultant, recognised, supported and endorsed by the Association of Data-Driven Marketing & Advertising (ADMA).

Learn to:

  • Build a best practice revenue funnel to predict and forecast revenue
  • Build a best practice marketing automation strategy
  • Build a best practice CRM & lifecycle marketing strategy
  • Build a best practice lead, opportunity and customer service management strategy
  • Build a customer lifetime value model
  • Build a customer journey map for acquisition, on-boarding, engagement, retention and win-back stages of the customer lifecycle

Course covers:

  • Current Industry Trends
  • Revenue Funnel
  • Marketing Automation
  • Customer Relationship Management
  • Lifecycle Marketing
  • Lead, Opportunity & Customer Service Management
  • Customer Lifetime Value
  • Customer Journey Mapping


Participants will present their future state customer journeys at the end of the masterclass.

Who should do this course?

  • Customer Experience team
  • Customer Insights team
  • Marketing team
  • Omni-Channel team
  • Experience Design team
  • Chief Customer Officer team
  • CRM team
  • Marketing Automation team
  • Digital team
  • Email Marketing team
  • Social Media team
  • Campaign Planning team
  • Acquisition Marketing team
  • Retention Marketing team

Locations and dates

Wednesday 18 April 2018
9am - 5pm
Saxons Training Facilities
Level 8, 500 Collins Street
Melbourne VIC 3000

Friday 20 April 2018
9am - 5pm
Saxons Training Facilities
Level 10, 10 Barrack Street
Sydney NSW 2000

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