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Compliance with the Australian Consumer Law

In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.

clock 1 minute read | 7 NOVEMBER 2025

How to: Ensure your unsubscribe facility works

To ensure that consumers are protected by, and marketers comply with the Spam Act 2003, every commercial electronic message sent in Australia must ...

clock 1 minute read | 7 NOVEMBER 2025

What you need to know about running a competition

Businesses often run competitions (also known as trade promotions) to increase consumer engagement with their brand, product or service or to boost...

clock 1 minute read | 7 NOVEMBER 2025

Notifiable Data Breaches Response Plan

This resource, available to members, provides organisations with a plan for possible data breaches, in accordance with the new Notifiable Data Brea...

clock 1 minute read | 7 NOVEMBER 2025

Commonwealth moves to amend gift card laws

Late on Thursday 26 July, the Commonwealth government quietly opened its consultation seeking feedback on the Competition and Consumer Amendment (G...

clock 1 minute read | 7 NOVEMBER 2025

The Permits Matrix and Trade Promotion Lotteries in 2019

ADMA has compiled a handy matrix showing if, and when, TPL permits are required in the various Australia States and Territories.

clock 1 minute read | 7 NOVEMBER 2025

The Digital Platforms Inquiry - March 2019 Update

ADMA recently joined other industry leaders for a Privacy Roundtable with the ACCC and OAIC to discuss Inquiry’s Preliminary Report.

clock 1 minute read | 7 NOVEMBER 2025

ADMA Member Bulletin: Government response to Digital Platforms Inquiry

In December 2017, the Government asked the ACCC to investigate the impact of online search engines, social media and digital content aggregators on...

clock 1 minute read | 7 NOVEMBER 2025

Webinar: The cat amongst the pigeons

The datafication of advertising has forever changed the marketing landscape, with Australia’s ACCC investigating the fairness of online advertising...

clock 1 minute read | 7 NOVEMBER 2025

Consumer guarantees - Which ones apply?

This resource for ADMA members help organisations navigate the complexities of Consumer Guarantees.

clock 1 minute read | 7 NOVEMBER 2025

ACMA Regulatory Priorities 2019

The Australian Communications & Media Authority (ACMA) has a list of regulatory priorities for the 2018 – 2019 period. We take a look at the re...

clock 1 minute read | 7 NOVEMBER 2025

Trade promotions toolkit 2021

There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requ...

clock 1 minute read | 7 NOVEMBER 2025

Gary Vaynerchuk: Essential Ingredients for Skills and Success

Gary Vaynerchuk from VaynerX & VaynerMedia speaks at ADMA Global Forum about the essentials for marketers' skills and success.

clock 1 minute read | 7 NOVEMBER 2025

Stephanie Tully: Navigating Uncertain Skies, the Grounding and Renaissance of an Aussie Icon

Stephanie Tully from Qantas speaks at ADMA Global Forum about how Qantas utilised marketing during uncertain times to revitalise an aussie icon.

clock 1 minute read | 7 NOVEMBER 2025

Global Forum Panel: Demystifying the Metaverse

The panel at ADMA Global Forum speaks on the MetaVerse, how can marketers get the most out of it, and what to expect in the near future.

clock 1 minute read | 7 NOVEMBER 2025

Global Forum Panel: Mastering the New World

The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Pri...

clock 1 minute read | 7 NOVEMBER 2025

Navigating a Constantly Changing Privacy and Data Regulatory Landscape

The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Pri...

clock 1 minute read | 7 NOVEMBER 2025

PETs: What marketers should know to start the right conversations

This guide looks at privacy enhancing technologies (PETs) in some detail. It is intended to be a guide for marketers with a specific lens on the ro...

clock 1 minute read | 7 NOVEMBER 2025

ACCC Digital Platform Service Inquiry Summary

On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms...

clock 1 minute read | 7 NOVEMBER 2025

Martech Toolkit: Martech Planning and Assessment toolkit

In late July, we held our 'Martech for the Modern Markter' webinar. ADMA members now have access to the downloadable resource that was provided to ...

clock 1 minute read | 7 NOVEMBER 2025

Keynote: Opening Address | Andrea Martens at ADMA Global Forum 2023

Andrea Martens introduces the theme of Global Forum 2023 and also introduces the showcase session headliners

clock 1 minute read | 7 NOVEMBER 2025

Keynote: Marketing Lessons from a Data Breach | Melissa Hopkins at ADMA Global Forum 2023

In Hopkins’ captivating session, she will be sharing a behind-the-scenes case study and reveal how the unprecedented 2022 data breach at Optus tran...

clock 1 minute read | 7 NOVEMBER 2025

Keynote: Tough Times Don't Last, Tough Marketers Do | Alexander Meyer at ADMA Global Forum 2023

This session offers practical insights on how to navigate marketing during economic challenges, orchestrated by Alexander Meyer

clock 1 minute read | 7 NOVEMBER 2025

Dark Patterns Information Sheet

It's important to be across the developments occurring within privacy for marketers and data governance - dark patterns are just the beginning of a...

clock 1 minute read | 7 NOVEMBER 2025

Preparing for Privacy Reform: Key steps your marketing team can take now

Regulation change for marketers is on the horizon and it's important to start enacting changes now to be fully prepared when it hits. From understa...

clock 1 minute read | 7 NOVEMBER 2025

Credential Stuffing Toolkit

Credential stuffing is becoming more common in Australia - a number of well-respected brands have been the subject of this emerging cyber threat. T...

clock 1 minute read | 7 NOVEMBER 2025

Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn

Join GDMA for an exciting online event to explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experi...

clock 1 minute read | 7 NOVEMBER 2025

The role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement of spam and telemarketing laws

Authority Member Samantha Yorke speaking about the role of the Australian Communications and Media Authority (ACMA) in compliance and enforcement o...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - The Privacy Act and Artificial Intelligence (AI)

Using AI offers potential benefits, but it’s crucial to navigate the associated privacy risks responsibly. By implementing the recommendations and ...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Enforcement Powers of the OAIC

The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facia...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Overview of Privacy Reform and Enforcement

The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It ...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Scams Prevention Framework

The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sect...

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CMO Crib Sheet - Tracking Pixels and Privacy Obligations

The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). W...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Cookie Deprecation

Third-party cookies are being phased out, and marketers must pivot to privacy-first strategies. This Crib Sheet breaks down what cookie deprecation...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Impact of Search on AI

The rise of AI-powered search tools is reshaping how consumers discover and engage with content, reducing reliance on traditional search engines an...

clock 1 minute read | 7 NOVEMBER 2025

CMO Crib Sheet - Privacy Enhancing Technologies (PETS)

Privacy-Enhancing Technologies (PETs) are redefining how organisations unlock the value of data while protecting consumer trust. By enabling secure...

clock 1 minute read | 7 NOVEMBER 2025