Understanding your customer needs and using these insights should be at the heart of your digital marketing.
Yet most marketing strategies are developed with a focus on the product attributes or benefits that we want to tell the consumer. Mapping your customer journey will ensure a product is delivered to your customer in a personalised and more considered manner.
Here are a few examples of how Customer Journey Mapping can help guide your marketing strategy to become more customer-centric:
- Tailored messages for each customer segment will increase engagement with your product or service.
- Placing triggers at different stages of the journey will encourage conversion.
- A customer journey first approach will enhance a customer-centric culture within the organisation.
- Creating experience maps will pull together channel, content and functionality requirements which will guide you to your sales objectives.
- A concise customer journey will help to define your campaign structure.
Interested in mapping your customer journey and don’t quite know where to begin?
The ADMA IQ Customer Journey Mapping Course will put your customer at the heart of your business. Learn to truly understand customer needs to meet your business goals.
View Customer Journey Mapping course curriculum here