Location-based marketing with Asif Khan
Did you know, 85% of all the data generated on the planet today has some sort of location element to it? And while mobile and other devices can tell us where people are located, we need to know who we are talking to, and that they are the right people if we are to use location marketing to its full potential.
Watch this 4-part series of key notes delivered by Asif Khan at the 2017 iMedia Brand Summit as he delivers key insights surrounding location marketing best practices taken from research conducted by his own organisation: 'The Location Based Marketing Association.'
Part 1: People, places and media!
Part 2: The three layer location cake
Part 3: Real-time location targeting
Part 4: Specific physical retargeting
iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.
The 2018 iMedia Brand Summit theme: It's not broke, but not everything is working.
This keynote was originally published on www.brandsummit.com.au