Being an expert in social media marketing requires a diverse mix of skills to confidently deliver a robust social strategy and measurable ROI in 2019.
Social media marketing has become more mainstream, with more platforms to consider and increased media budgets being allocated to campaigns. And with constant changes to algorithms adding complexity to achieving reach and engagement, it is more important than ever for marketers to have access to resources such as training and development to keep them up-to-date.
The ADMA IQ Social Media Marketing Certificate will take any marketeers social media game to the next level.
In this recently updated online certificate, you’ll develop an in-depth understanding of all things social from developing a strategy, setting SMART objectives, understanding the difference between paid, earned and owned, all the way through to optimisations and reporting.
Here is an outline of the eight modules covered in the online course:
- Module 1: An introduction to social media and engagement
- Module 2: Developing a social media strategy
- Module 3: Setting objectives and KPIs
- Module 4: Social listening
- Module 5: Identifying influencers
- Module 6: Selecting a social platform
- Module 7: Building a content strategy and implementing a plan
- Module 8: Optimising your social media campaign
At the end of the eight modules you will sit two one-hour exams to wrap up your understanding of the course content and set you on your way to social media greatness!
The ADMA IQ Social Media Marketing Certificate was recently completed by Natalie, Retail Activation Manager, Moet Hennessy. Here is what Natalie had to say about the course…
“Having attended many media and supplier led courses that have focused on the fundamentals of social media marketing, this course appealed to me as it has a specific focus around measuring ROI and developing a strategy. This is an area many courses fail to cover adequately. The content looks robust and appeals to me as it covers not only the fundamentals but a proper overview on how a social media strategy can be translated to work within a business and assessed similarly to any other form of marketing activity.”
This is a must do course for marketing managers, digital marketers, creatives, account managers or media planners who want to be on the forefront of social media in 2019 and beyond!
Register for ADMA IQ Social Media Marketing Certificate today
Take advantage of the IQ EOFY offer: save 20% when you book with code "EOFY2019" by 30 June 2019, there is no better time to sign up!