Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 06th Apr 2022 4 min Meet ADMA's Regulatory & Advocacy Working Group Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG support ADMA with their experience and perspective on issues the marketing industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry. Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention. Article 04th Apr 2022 7 mins The five transformational shifts in marketing you need to know Evolving technology and new customer habits are creating significant shifts in the marketing landscape. Be prepared for what's ahead and give yourself an unfair advantage today! Video 30th Mar 2022 55 mins Global Forum Panel: Mastering the New World The panel of insightful data marketers speaks on what's best and what's next. Watch the panel discuss strategies to delivering growth and customer engagement in uncertain times. Event 30th Mar 2022 Global Forum 2022: Gallery Have a look at our photo gallery for what went down at ADMA Global Forum 2022. Load More
Article 06th Apr 2022 5 min 4 big insights from ADMA’s Global Forum Last week we welcomed over 500 in-person and virtual delegates to our Global Forum in Sydney to canvas the latest trends in data-driven marketing and advertising. A recap of the major themes that emerged from the conference.
Article 06th Apr 2022 4 min Meet ADMA's Regulatory & Advocacy Working Group Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG support ADMA with their experience and perspective on issues the marketing industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry.
Webinar Webinar: Loyalty Programs 05th Apr 2022 48 min Watch the webinar: Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention.
Article 04th Apr 2022 7 mins The five transformational shifts in marketing you need to know Evolving technology and new customer habits are creating significant shifts in the marketing landscape. Be prepared for what's ahead and give yourself an unfair advantage today!
Video 30th Mar 2022 55 mins Global Forum Panel: Mastering the New World The panel of insightful data marketers speaks on what's best and what's next. Watch the panel discuss strategies to delivering growth and customer engagement in uncertain times.
Event 30th Mar 2022 Global Forum 2022: Gallery Have a look at our photo gallery for what went down at ADMA Global Forum 2022.