Newsletter SubscribeLogin

My Shopping Cart

You have 0 items in your cart

Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024

For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry


Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! 

In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… 

Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.”

Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.”

 


Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.”

ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing.

 

Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 

Get started

 

FIND OUT FIRST, STAY CONNECTED

Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more

You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy.

Filter Courses

Capability
Content Format
Topics

Find out first, stay connected

Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more

You may unsubscribe at any time using the link provided in the communication, view our Privacy Policy

Connect with ADMA