Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 22nd Feb 2022 6 min Google announces plans to extend Privacy Sandbox to Android This move by Google will overhaul tracking on Android phones, moving the mobile platform along a similar path that Apple took with its tracker blocking on iOS in 2021. Blog FROM THE CEO 22nd Feb 2022 4 min When standing still is not an option, we keep the industry moving Marketing has never been more exciting. But if you stand still in this fast-paced world you will fall behind. Webinar 14th Feb 2022 Skills Assessment Webinar Forget The Great Resignation, it's time for the Great Marketing Education! ADMA is calling for The Great Marketing Education to empower, invest in and retain your marketing top talent by building their capabilities. Article 08th Feb 2022 12 min Global developments to watch in 2022 From tech trends to global policy-making and legislative developments, 2022 promises to be a fascinating – and complicated – year for privacy and data protection. New laws, enforcement actions, litigation, and self regulatory initiatives look like companies will be kept busy. Whitepaper 02nd Feb 2022 6 mins 2022 Digital Marketing Trends It’s no secret that the digital marketing landscape is changing. New platforms, new technologies and new customer interaction opportunities represent exciting potential, but staying up to date with key trends can feel overwhelming. Load More
Article 23rd Feb 2022 4 min 7 critical skills to stay relevant in digital marketing Given digital strategy, data and search are topping the digital trends for 2022, what are the most important skills you should focus on this year?
Article 22nd Feb 2022 6 min Google announces plans to extend Privacy Sandbox to Android This move by Google will overhaul tracking on Android phones, moving the mobile platform along a similar path that Apple took with its tracker blocking on iOS in 2021.
Blog FROM THE CEO 22nd Feb 2022 4 min When standing still is not an option, we keep the industry moving Marketing has never been more exciting. But if you stand still in this fast-paced world you will fall behind.
Webinar 14th Feb 2022 Skills Assessment Webinar Forget The Great Resignation, it's time for the Great Marketing Education! ADMA is calling for The Great Marketing Education to empower, invest in and retain your marketing top talent by building their capabilities.
Article 08th Feb 2022 12 min Global developments to watch in 2022 From tech trends to global policy-making and legislative developments, 2022 promises to be a fascinating – and complicated – year for privacy and data protection. New laws, enforcement actions, litigation, and self regulatory initiatives look like companies will be kept busy.
Whitepaper 02nd Feb 2022 6 mins 2022 Digital Marketing Trends It’s no secret that the digital marketing landscape is changing. New platforms, new technologies and new customer interaction opportunities represent exciting potential, but staying up to date with key trends can feel overwhelming.