Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 13th Dec 2021 Five reasons marketers must attend ADMA Global Forum 2022 Top global and local speakers, marketing trends unpacked and an unmissable networking opportunity are among the attractions of Australia’s best marketing conference in 2022. Blog FROM THE CEO 07th Dec 2021 Your data-driven world is about to change – don’t be caught out by regulatory changes The digital economy has expanded at a phenomenal pace in the past decade. Unfortunately, this means the extent of harm consumers experience is also growing. Article 07th Dec 2021 12 Australian Privacy law reform in a data-hungry age Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 06th Dec 2021 2021 ADMA wrap up: navigating uncertainty Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others. Load More
Article 13th Dec 2021 7 mins Marketing Mistakes & Lessons from the Experts “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” - Eleanor Roosevelt.
Article 13th Dec 2021 Five reasons marketers must attend ADMA Global Forum 2022 Top global and local speakers, marketing trends unpacked and an unmissable networking opportunity are among the attractions of Australia’s best marketing conference in 2022.
Blog FROM THE CEO 07th Dec 2021 Your data-driven world is about to change – don’t be caught out by regulatory changes The digital economy has expanded at a phenomenal pace in the past decade. Unfortunately, this means the extent of harm consumers experience is also growing.
Article 07th Dec 2021 12 Australian Privacy law reform in a data-hungry age Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 06th Dec 2021 2021 ADMA wrap up: navigating uncertainty Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others.