Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion. Article 26th Nov 2021 10 mins The profile of a senior marketer In a volatile and uncertain environment, marketers must focus on customers and adapt the way they engage with them to drive growth. Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. 23rd Nov 2021 ADMA and Mark Ritson to deliver WFH Marketing Masterclass Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Whitepaper 22nd Nov 2021 6 mins Marketing skills assessment: industry report In 2021 ADMA conducted a comprehensive Australian marketing professional skills survey through the use of the ADMA Marketing Skills Assessment tool. The ADMA Marketing Skills Assessment is a powerful tool which assesses marketing capability across four key marketing operational quadrants (Discovery, Strategy, Planning and Execution). Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions. Load More
Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion.
Article 26th Nov 2021 10 mins The profile of a senior marketer In a volatile and uncertain environment, marketers must focus on customers and adapt the way they engage with them to drive growth.
Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
23rd Nov 2021 ADMA and Mark Ritson to deliver WFH Marketing Masterclass Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Whitepaper 22nd Nov 2021 6 mins Marketing skills assessment: industry report In 2021 ADMA conducted a comprehensive Australian marketing professional skills survey through the use of the ADMA Marketing Skills Assessment tool. The ADMA Marketing Skills Assessment is a powerful tool which assesses marketing capability across four key marketing operational quadrants (Discovery, Strategy, Planning and Execution).
Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions.