Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. Get started FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership 16th Nov 2021 10 mins Download the Glossary of Digital Marketing Terms Download the Glossary of Digital Marketing Terms Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry. Blog FROM THE CEO 16th Nov 2021 3 min Marketing is like the equestrian sport of dressage With the 2021 Olympics just around the corner, I’ve come to a realisation: Marketing is like the equestrian sport of Dressage. 16th Nov 2021 Consumer Attitudes to Privacy: What Australians really think Sydney 15 May 2018 - Australians are giving up their value personal data but not getting equal value in return in the ongoing battle of data exchange. Just 34% agree they get improved service in return for the personal data they give to companies. Article 16th Nov 2021 20 mins Glossary of Digital Media Terms Download the Glossary of Digital Media Terms Webinar 15th Nov 2021 3 mins Acronym wars: AI vs ML vs DL We are familiar with artificial intelligence (AI), but do most of us know what machine learning (ML) is? How about deep learning (DL)? Are you familiar with the difference between all three? Load More
16th Nov 2021 10 mins Download the Glossary of Digital Marketing Terms Download the Glossary of Digital Marketing Terms
Article 16th Nov 2021 11 mins Regulating is escalating: what to know about the ACCC Digital Platform Services Inquiry as we end 2020 Australia’s competition regulator, the ACCC, has joined other regulators around the world to reign in Google and Facebook. Here is ADMA’s summary of the latest reports and research released by the ACCC Digital Platforms Inquiry.
Blog FROM THE CEO 16th Nov 2021 3 min Marketing is like the equestrian sport of dressage With the 2021 Olympics just around the corner, I’ve come to a realisation: Marketing is like the equestrian sport of Dressage.
16th Nov 2021 Consumer Attitudes to Privacy: What Australians really think Sydney 15 May 2018 - Australians are giving up their value personal data but not getting equal value in return in the ongoing battle of data exchange. Just 34% agree they get improved service in return for the personal data they give to companies.
Article 16th Nov 2021 20 mins Glossary of Digital Media Terms Download the Glossary of Digital Media Terms
Webinar 15th Nov 2021 3 mins Acronym wars: AI vs ML vs DL We are familiar with artificial intelligence (AI), but do most of us know what machine learning (ML) is? How about deep learning (DL)? Are you familiar with the difference between all three?