By: Nikola Hopkinson, Content Manager, ADMA
Due to the speedy rate of technological change, the skills gap remains wide within the marketing industry. Digital marketing has become one the hottest and most sought after skills-sets, with industry research suggesting that salaries for professionals in the field are set to rise rapidly in the next three years.
To stay competitive, marketers need to make sure that their skills are up-to-date and align with the needs of the industry.
Valentina Borbone, co-founder of Zuni, a boutique digital consultancy in Sydney and ADMA IQ instructor, couldn’t agree more.
“As I prepare the content updates for this year’s Digital Marketing Certificate, I find myself digesting more than 100 digital changes that have made the ‘must-know’ shortlist this year. It’s vital in the current market to keep your skills sharpened as the technologies, platforms, tactics and measures of success are changing beneath our feet."
One of the best ways to get digital skills to fast track your marketing career is by taking the ADMA Digital Marketing Certificate course.
5 reasons why you should take the Digital Marketing Certificate (DMC)
1. Flexible learning
The course is designed to fit into your busy schedule. With options to complete the certificate online, do an intensive in-class course or attend classes in the evening, you’ll be able to fit it in your diary.
2. Get the skills you need now!
In the age of digital and rapid technological change, traditional modes of learning (University etc) are outdated – by the time a degree is completed, technology and capabilities will have changed and skills gained will have become irrelevant.
With the ADMA DMC, you can gain and put into use your skills in as little as 9 weeks (depending on the style of learning you choose). This ensures you get the skills you need to for the future, today.
From the foundations of digital marketing (including strategy, CX and data) to channels, content, and compliance, the DMC is your comprehensive course to digital marketing.
It covers the complete marketing mix and what is relevant for clients and agencies and is tied back to data-driven marketing. Which brings us to…
4. Focus on data-driven marketing
Data is propelling marketing forward with unprecedented speed. And things aren’t about to slow down. Unlike a lot of other courses out there, the ADMA DMC focuses on data-driven marketing and arms students with solid foundations for data planning and analytics. You will walk away from this course being able to make insightful, data-driven decisions for your digital marketing campaigns.
5. Taught by subject matter experts
As all ADMA courses, the DMC is taught by subject matter experts. Your instructors are at the forefront of digital marketing and have extensive knowledge about the latest trends and technologies in the industry – this means your course will cover the most up-to-date information available.