Home Resources The Ninth Watch The Ninth Watch Campaign Campaign The Ninth Watch Client The University of Queensland Agency Clemenger BBDO Brisbane Awards Integrated Campaign - Small Budget Judges' Comments “They went with something very clever. Perfect audience insight and good use of budget.” Brief and Objectives To increase awareness of The University of Queensland amongst prospective international science students Creative Solution Promote UQ's most boring experiment: a blob of tar that's dropped 8 times in 86 years. It holds a Guinness record for the longest-running experiment, but no-one has ever seen it drop. They created the Ninth Watch website where people could login for their chance at history. Effectiveness The site attracted 400,000 people using owned and earned channels. Watchers logged 10 hours (clicking every 5 minutes to stay logged in). From the logins, we sent packs to prospective students and our news ticker reached 158 countries Credits Marianne Harvey Cristian Staal Marianne Harvey Ashleigh Kennedy Cristian Staal Bec McCall Alicia Daiz Christine Gannon Jordan Chinchen Harleigh Reimer William Sinclair Mark McCarthy David Smerdon Anna Smith Derek Leong Linda Harman Alistair Cook Greg Beaven Ben Freke See all 2015 winners CLICK HERE