Customer expectations of what constitutes a brilliant brand experience continue to change as their preferences shift towards digital channels. But more than ever, customers are overwhelmed by the sheer quantity of content and offers available on every channel.
The window of precious opportunity for marketers to know, reach, convert and engage their customers has subsequently shrunk.
A recent study found that the attention span of the average customer has dropped from 12 seconds in 2000 to just 8 seconds today (National Center for Biotechnology Information, 2014). How will brands successfully modernize and transform their marketing practices to keep pace with customers’ demands?