ADMA launches survey to revolutionise Australia’s marketing industry Home ADMA launches survey to revolutionise Australia’s marketing industry ADMA launches survey to revolutionise Australia's marketing industry Australia, March 13 2023: The Association for Data-Driven Marketing and Advertising (ADMA) is looking for leading marketers to give up a few minutes of their time to fill out a survey which will help it shape the future of the industry. In return participants will go into a draw for a number of great prizes, including a $500 gift card, training vouchers and ADMA Global Forum access. Andrea Martens, ADMA CEO comments: “We’re launching this project at a critical moment for the Australian marketing industry, with all signs pointing to 2023 as being a big year of change with new privacy laws set to come into force." “This survey is crucial in determining how ADMA can give back to our members and better service the marketing industry to provide the right support and experiences. At ADMA we are dedicated to representing the industry in consultation with regulators.” Survey responses will help set the forward strategy for ADMA, which is a leading provider of educational training, events and representation for the Aussie marketing industry with regulators. Survey results will influence marketing industry bodies and be used to shape ADMA membership benefits, preferences for education and events, membership value, and much more. The survey is open to the wider marketing industry and is not exclusive to ADMA members. Once competed all survey respondents will go into a draw to win one of five prizes: 1x $500 VISA gift card 1x ADMA Global Forum conference ticket: Value $875. One of 3x $500 Training Vouchers for ADMA courses and certificates This survey comes as a follow up to ADMA’s 2020 brand health survey. Results were used to tailor membership offerings, increase regulatory guidance accessibility for members, curate content and events, reshape the education curriculum. The anonymous survey is a great opportunity for marketing professionals to make their opinion known and shape the future of the industry. The survey is open now and will run until March 22. Marketers interested in participating can do so here. 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Wrangling data comes as no easy task, but can pave the way for personalisation. In the age of machine learning, it’s our responsibility to create ethical frameworks regarding the use of data and ensure customer privacy is protected. Article 21st Mar 2024 8 mins Improving your marketing skillset in 2024 Martech is evolving, copywriting is still effective and privacy compliance is more crucial than ever. With the marketing industry in constant flux, upskilling and staying on top of the latest trends are some of the best ways to stay market relevant. Article 06th Mar 2024 12 mins 8 Essential Techniques to Elevate your Content Marketing In a digital world awash with content, capturing your audience’s attention has never been more challenging – or more imperative. So, how can marketers creatively and consistently connect with their audiences, build their brand, and, ultimately, drive conversions? 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Article 28th Mar 2024 8 mins Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves?
Article 21st Mar 2024 8 mins The future is personal: How AI is transforming customisation With great AI comes great volumes of data. Wrangling data comes as no easy task, but can pave the way for personalisation. In the age of machine learning, it’s our responsibility to create ethical frameworks regarding the use of data and ensure customer privacy is protected.
Article 21st Mar 2024 8 mins Improving your marketing skillset in 2024 Martech is evolving, copywriting is still effective and privacy compliance is more crucial than ever. With the marketing industry in constant flux, upskilling and staying on top of the latest trends are some of the best ways to stay market relevant.
Article 06th Mar 2024 12 mins 8 Essential Techniques to Elevate your Content Marketing In a digital world awash with content, capturing your audience’s attention has never been more challenging – or more imperative. So, how can marketers creatively and consistently connect with their audiences, build their brand, and, ultimately, drive conversions?
Article 21st Feb 2024 8 mins On the job learning vs. facilitated training: Which is needed in 2024? In the fast-paced world of marketing, staying ahead requires a dynamic approach to learning. While facilitated training provides structured insights, on-the-job learning offers invaluable real-world experiences.
Article 21st Feb 2024 Women in Marketing International Women's Day 2024 We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.