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Australia’s peak industry body for data-driven marketing and advertising. ADMA empowers 600+ brands to stay connected, compliant and upskilled ahead of industry change.
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ADMA Industry Experts

ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.

When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.

Simone Blakers

Simone Blakers

Customer Experience Consultant, LiquidCX

Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ

Erin Tavallai

Erin Tavallai

AUNZ Privacy Lead, Google

Sharlene Zeederberg

Sharlene Zeederberg

Research Director at Zuni

Leigh Mander

Leigh Mander

People-centric business leadership, strategy, insights & consulting

Lucy Hannah

Lucy Hannah

Marketing and Compliance for Marketers course

Cam Strachan

Cam Strachan

Head of Data & Analytics SCA

Julien LeNestour

Julien LeNestour

Director of Customer Experience & Analytics at Havas Media Australia

Gavin Chew

Head of Media, Orange Line

Caroline McQueen

Caroline McQueen

Atlas Optimisation

Mike Zeederberg

Mike Zeederberg

Managing Director, Zuni

Fergus Stoddart

Fergus Stoddart

Founding Partner, Edge

Jane Nicholls

Jane Nicholls

Journalist & Content Strategist, Freelance

Tim Hill

Tim Hill

Co-Founder, Social Status

Natalie Filatoff

Natalie Filatoff

Writer & Editor, Histography

Kristin Bengtsson

Kristin Bengtsson

Partner at Write Way Up Consultancy

Rob Morrison

Rob Morrison

Copywriter and Creative Director

Want to learn more about the leaders guiding ADMA’s vision? Get in touch.

Chris Hayward

Chris Hayward

Associate Director, Decisioning Capability & Strategy

Chris has 20 years’ experience in the telecommunications industry covering Decisioning, Analytics, Service Delivery and Project management.

In his most recent role, has lead the Optus decisioning practice in reshaping and redefined how decisioning and analytics are used support real-time channels, and execute outbound activity including mass-market and trigger-based communications.

Chris is a strategic people leader passionate about customer experience, problem solving, innovation, dynamic capability, and leveraging technology solutions to address customer and business needs.