AN ADMA CREATION

Introducing the ADMA Capability Compass™

Build your best marketing team - backed by data.

The ADMA Capability Compass ™ is your data-driven solution to uncover, understand, and elevate your marketing team’s skills – so you’re not just keeping up with change, but leading it.

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Why? The stats speak for themselves

0

%

of surveyed marketers could name the four Ps of Marketing.

0

%

knew how to calculate Return on Advertising Spend (ROAS).

0

%

of employers report that skills gaps are impacting productivity.

The skills gaps uncovered in the research are nothing short of alarming & demand immediate action. I’ve been saying this for years: experience and confidence alone won’t cut it; 
marketers need proper training...

That is why ADMA created the Capability Compass™

Mark Ritson, Marketing Expert
Founder of the Marketing Week Mini MBA
Mark Ritson

Welcome to the ADMA Capability Compass

The ADMA Capability Compass is your data-driven solution to uncover, understand and elevate your marketing team’s skills – so you’re not just keeping up with change, but leading it.

In a partnership with New Zealand Marketing Association, take the first step in building your best marketing team – backed by data.

A strategic skills assessment tool — built by industry, for industry.

The ADMA Capability Compass™ is a future-focused assessment tool designed for marketers. It evaluates 13 core marketing capabilities with 65 underlying skills across three key phases: strategy, execution, and analysis.

For CMOs and Marketing Team Leaders, the ADMA Capability Compass™ uses data-driven insights to help build resilient teams, align capabilities to strategy, and invest where it matters most.

Let the ADMA Capability Compass™ guide you and your team

Identify strengths and
gaps across all 
team levels

Get a detailed report highlighting strengths, skill gaps and opportunities

Compare your team’s capabilities against industry standards

Personalised recommendations to close gaps

Structured pathways to support career progression

Unlock your team’s true potential & gain that competitive edge

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How does the Capability Compass work?

For all New Zealand Marketing Association contacts, add the product to your cart and checkout. A member of the ADMA team will be in contact with your next steps to completing the ADMA Capability Compass.

*Note: Each participating member of your team will be assigned a placement to complete the ADMA Capability Compass.

With any questions or concerns, email iq@adma.com.au and a member of the ADMA team will reply to your enquiry within 48 hours.

Made by marketers, for marketers.
It’s the only tool of its kind.

Trisca Scott-Branagan
Executive Director, Growth at Bendigo Kangan Institute. Formerly CMO of Australian Business Growth Fund, and Head of Marketing at ANZ.

See what Industry team leaders have to say

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Trisca Scott-Branagan

Executive Director, Growth
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Watch testimonial
Liana Capability Compass CMO Testimonial

Liana Dubois

Former Chief Marketing Officer
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Watch testimonial
Stuart Capability Compass CMO Testimonial

Stuart Tucker

Managing Partner
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Watch testimonial
Jo Capability Compass CMO Testimonial

Jo Boundy

Chief Marketing Officer
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Watch testimonial
trisca_capability_compass_cmo_testimonial

Trisca Scott-Branagan

Executive Director, Growth
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Watch testimonial
Liana Capability Compass CMO Testimonial

Liana Dubois

Former Chief Marketing Officer
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Watch testimonial
Stuart Capability Compass CMO Testimonial

Stuart Tucker

Managing Partner
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Watch testimonial
Jo Capability Compass CMO Testimonial

Jo Boundy

Chief Marketing Officer
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Watch testimonial

Pricing

The ADMA Capability Compass™ is available to purchase for both members and non-members. ADMA Members have allocations as part of their membership benefits. Don't hesitate to contact your Membership Account Manager or email admamemberservices@adma.com.au for further details.

ADMA members:

Can also be purchased for

$

250

AU plus GST per person

Future-proof your marketing team today

out the form to express your interest.

A member of our team will be in touch shortly with next steps.