ADMA Industry Experts
ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.
When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.
Want to learn more about the leaders guiding ADMA’s vision? Get in touch.
Emily Eliot
Head of Social Media & Content at Tourism Australia
Emily Eliot is the Head of Social Media & Content at Tourism Australia, responsible for strategy and content for the global social media channels and websites for leisure and business events travel. Originally from San Francisco, Emily began her career in Shanghai managing digital marketing and social media for Trip.com’s international team. After moving to Sydney in 2012, she spent 8 years working in client service and strategy roles across PR, CX and Creative agencies in Sydney prior to joining Tourism Australia in 2020.