Fergus Stoddart

Founding Partner, Edge

Fergus is the founding Director of Edge, an integrated content, creative and communications agency.

After 20 years at the heart of the content industry, first in publishing and content marketing and now more broadly in advertising, media and communications, Fergus is a passionate advocate for the role of content at the heart of a brand experience and its ability to drive both emotional engagement and hard ROI throughout the customer journey.

Fergus has published a number of papers on the subject including ADMA’s Content Marketing Strategy White Paper and his views on content marketing have been extensively published across the trade media and events. Through his work at Edge, he continues to help develop content strategies and produce content for many of Australia’s biggest brands alongside their other agency services.