ADMA Industry Experts

ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.

When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.

Simone Blakers

Simone Blakers

Customer Experience Consultant, LiquidCX
Jon Maxim

Jon Maxim

Copywriter & Creative Director, TheMaxim
Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
Erin Tavallai

Erin Tavallai

AUNZ Privacy Lead, Google
Sharlene Zeederberg

Sharlene Zeederberg

Research Director at Zuni
Leigh Mander

Leigh Mander

People-centric business leadership, strategy, insights & consulting
Lucy Hannah

Lucy Hannah

Marketing and Compliance for Marketers course
Cam Strahan

Cam Strahan

Head of Data & Analytics SCA
Julien LeNestour

Julien LeNestour

Director of Customer Experience & Analytics at Havas Media Australia
Gavin Chew

Gavin Chew

Head of Media, Orange Line
Caroline McQueen

Caroline McQueen

Atlas Optimisation
Mike Zeederberg

Mike Zeederberg

Managing Director, Zuni
Fergus Stoddart

Fergus Stoddart

Founding Partner, Edge
Jane Nicholls

Jane Nicholls

Journalist & Content Strategist, Freelance
Tim Hill

Tim Hill

Co-Founder, Social Status
Natalie Filatoff

Natalie Filatoff

Writer & Editor, Histography
Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
Rob Morrison

Rob Morrison

Copywriter and Creative Director

Want to learn more about the leaders guiding ADMA’s vision? Get in touch.

Joanne Smith

Joanne Smith

Chief Brand, Innovation and Communications Officer at Blackmores Group

Joanne has 25 years of extensive global MNC marketing and commercial leadership experience. Accomplished global senior leader (Unilever, Johnson & Johnson and DuluxGroup, Blackmores Group) with deep experience across ANZ, North America, EU and Asia. Experienced in global and regional business and brand development, leading innovation, growth strategies, transformational organisational change, corporate communications and leadership of global teams. An excellent record of developing and launching successful business models and first to market innovation.

Senior leadership roles include Chief Marketing and Innovation Officer Blackmores Group, Global Marketing Director Unilever (USA) , Regional Director J&J (Asia), Global Marketing Director DuluxGroup (Sydney). Commercially driven with a highly respected track record of delivering profitable growth, working collaboratively across cultures, and developing high-performance teams. MBA with an International Business major.