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ADMA Industry Experts

ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.

When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.

Simone Blakers

Simone Blakers

Customer Experience Consultant, LiquidCX
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Jon Maxim

Jon Maxim

Copywriter & Creative Director, TheMaxim
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Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
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Erin Tavallai

Erin Tavallai

AUNZ Privacy Lead, Google
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Sharlene Zeederberg

Sharlene Zeederberg

Research Director at Zuni
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Leigh Mander

Leigh Mander

People-centric business leadership, strategy, insights & consulting
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Lucy Hannah

Lucy Hannah

Marketing and Compliance for Marketers course
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Cam Strahan

Cam Strahan

Head of Data & Analytics SCA
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Julien LeNestour

Julien LeNestour

Director of Customer Experience & Analytics at Havas Media Australia
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Gavin Chew

Gavin Chew

Head of Media, Orange Line
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Caroline McQueen

Caroline McQueen

Atlas Optimisation
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Mike Zeederberg

Mike Zeederberg

Managing Director, Zuni
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Fergus Stoddart

Fergus Stoddart

Founding Partner, Edge
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Jane Nicholls

Jane Nicholls

Journalist & Content Strategist, Freelance
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Tim Hill

Tim Hill

Co-Founder, Social Status
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Natalie Filatoff

Natalie Filatoff

Writer & Editor, Histography
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Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
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Rob Morrison

Rob Morrison

Copywriter and Creative Director
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Want to learn more about the leaders guiding ADMA’s vision? Get in touch.

Kate Friedrich

Kate Friedrich

Head of Legal - Cyber, Data and Privacy at Qantas

Kate is currently Head of Legal, Cyber, Data & Privacy for the Qantas Group. Kate joined Qantas in 2019, and her previous roles have included Group Privacy Officer and Head of Legal and People - Qantas Loyalty. 

Prior to this, Kate worked at nbn co, as a Privacy, Data & Technology Senior Legal Counsel (during the national broadband network rollout).

She also spent time working in the investigations team at the Office of the Australian Information Commissioner (OAIC), responding to data breaches in the early days of Australia's mandatory data breach reporting regime.

Kate developed her love of data law back in her private practice days, in the Technology, Telecommunications and Media team at a leading Australian law firm.

Kate Friedrich is a member of ADMA's Regulatory and Advocacy Working Group.