ADMA Industry Experts
ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.
When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.
Want to learn more about the leaders guiding ADMA’s vision? Get in touch.
Michelle Klein
Chief Growth and Marketing Officer, Westpac
Michelle Klein is an international business leader who redefines and champions the role of brands and technology to drive real-world change. In her 25-year career, she has led multidisciplinary teams to transform results across a range of categories, including technology, CPG, travel, publishing, financial services, and insurance. Michelle’s career spans five continents and a range of functions, including B2B and B2C marketing, growth, CX, social good, customer relations, product development, and innovation.
In 2023, Michelle was named Chief Customer and Marketing Officer at Insurance Australia Group (IAG). IAG’s purpose is to make the world a safer place and is committed to helping Australians through disaster resilience, recovery, climate, and sustainability. IAG’s portfolio of brands includes trusted Australian names such as WFI, CGU, and NRMA Insurance, Australia’s #1 most trusted insurance brand, and is amongst the top 10 strongest brands in the country. Michelle has been recognised as a top 20 CMO in Australia for two years in a row.