ADMA Industry Experts

ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.

When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.

Simone Blakers

Simone Blakers

Customer Experience Consultant, LiquidCX
Jon Maxim

Jon Maxim

Copywriter & Creative Director, TheMaxim
Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
Erin Tavallai

Erin Tavallai

AUNZ Privacy Lead, Google
Sharlene Zeederberg

Sharlene Zeederberg

Research Director at Zuni
Leigh Mander

Leigh Mander

People-centric business leadership, strategy, insights & consulting
Lucy Hannah

Lucy Hannah

Marketing and Compliance for Marketers course
Cam Strahan

Cam Strahan

Head of Data & Analytics SCA
Julien LeNestour

Julien LeNestour

Director of Customer Experience & Analytics at Havas Media Australia
Gavin Chew

Gavin Chew

Head of Media, Orange Line
Caroline McQueen

Caroline McQueen

Atlas Optimisation
Mike Zeederberg

Mike Zeederberg

Managing Director, Zuni
Fergus Stoddart

Fergus Stoddart

Founding Partner, Edge
Jane Nicholls

Jane Nicholls

Journalist & Content Strategist, Freelance
Tim Hill

Tim Hill

Co-Founder, Social Status
Natalie Filatoff

Natalie Filatoff

Writer & Editor, Histography
Michaela Aguilar

Michaela Aguilar

Senior Manager, Services APJ
Rob Morrison

Rob Morrison

Copywriter and Creative Director

Want to learn more about the leaders guiding ADMA’s vision? Get in touch.

Tom Goodwin

Tom Goodwin

Digital business transformation specialist

Tom Goodwin holds the distinction of being the 4 time #1 Voice in Marketing on LinkedIn, and now has over 725,000 followers on the platform. A provocative but pragmatic futurist, He currently heads "All We Have Is Now," a consultancy focused on empowering businesses to embrace new technologies in marketing and advertising, with a focus on empathy and customer centricity. Goodwin works with global giants like Stellantis, Merck, Bayer, McDonald's, Netflix, and private equity firms, to empower them to understand and make sense of the changing world. 

Tom's passion lies in combining hands-on consulting, where he gains insights into real-world business challenges, with thought leadership and envisioning the future. He's a sought-after keynote speaker, having shared his expertise in over 100 cities across 45 countries. Tom hosts "The Edge" on Euronews, exploring the impact of technology, and his podcast "My Wildest Prediction" delves into future possibilities. His bestselling book, "Digital Darwinism," offers a strategic roadmap for thriving in the digital age.

With a 22-year career spanning creative, PR, digital, and media agencies, Tom is known as an industry provocateur. He regularly contributes to the Guardian, TechCrunch, Forbes, GQ, the World Economic Forum, Ad Age, Wired, Ad Week, Inc, MediaPost, and Digiday. A founding member of Wharton's Future of Advertising Board, he also hosts the global inspiration event and podcast, "Interesting People in Interesting Times." Based in Miami and London, Tom's influence is truly international.