ADMA Industry Experts
ADMA instructors are experienced marketing practitioners, data specialists and industry leaders who bring real-world expertise into every classroom. They share practical insights shaped by years of hands-on experience across strategy, digital transformation, customer experience, AI, data governance and compliance.
When you learn with ADMA, you learn from professionals who are actively shaping Australia’s marketing industry. Meet ADMA's instructor network.
Want to learn more about the leaders guiding ADMA’s vision? Get in touch.
Willem Paling
Head of Analytics & AI at IAG
Willem Paling is the Head of Analytics and AI at IAG. He has previously worked across marketing, data science and customer experience in travel, television and retail. Willem has a background in academic research, having completed his PhD in 2012.