Write clearer, more engaging copy with a process you can use every day.
15–16 APRIL 2027 | VIRTUAL CLASSROOM | 2 HALF DAYS
Is this course for you?
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Writing is part of my role, but I want more confidence doing it
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I struggle to turn my ideas into clear, engaging copy
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I want to write stronger headlines, hooks and calls to action
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I need to adapt my writing for different audiences and digital channels
Course Content
Module 1: Get More from the Brief
Module 2: Develop the Big Idea
Module 3: Make the Idea Compelling
Module 4: Expand Your Writing Range
Module 5: Refine the Technical Detail
Module 6: Write with Originality and Energy
Everything you need to know
15–16 April 2027 | Virtual Classroom | 2 Half Days
Live virtual teaching across two half days and a Certificate of Completion.
FAQ
Who is this course designed for?
Writers and marketers who are comfortable with copywriting fundamentals and want to develop their creative ideas, versatility and technical craft.
Do I need to complete Essentials first?
The course assumes you have mastered the basics, but you can enrol in this course without completing Essentials.
Should I choose Essentials or Advanced?
Choose Essentials to build your process, structure and confidence. Advanced is intended for writers who already have the basics and want to develop their ideas, range and craft.
Course Details
15-04-2027 | 09:00 am - 16-04-2027 | 01:00 pm
Virtual Classroom
Your instructor
Rob Morrison
Copywriter and Creative Director
Rob is a highly awarded creative, educator and industry journalist. He’s...