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AI is rapidly reshaping the marketing landscape, from strategy and insights to content creation, customer engagement and productivity. This immersive one-day course is designed to help marketers build confidence with AI, understand how it works and apply it responsibly through practical, hands-on exercises.

Led by AI and marketing facilitator Simone Blakers, the course combines foundational learning with interactive playground sessions, enabling participants to experiment with real tools, techniques and use cases in a collaborative and supportive environment.

What you’ll learn

By the end of the course, participants will be able to:

  • Understand the evolution of AI and its growing role in marketing and customer experience.
  • Differentiate between deterministic AI and generative AI applications.
  • Gain a practical understanding of how large language models (LLMs) work.
  • Identify key considerations around responsible AI use, including ethics, bias and hallucinations.
  • Explore AI-powered workflows, agents and emerging marketing use cases.
  • Build confidence using AI creatively and strategically within marketing workflows.
  • Create AI-assisted content including imagery, video, voice and avatars.
  • Build confidence using AI strategically and creatively within day-to-day marketing activities.

Course Content

Module 1: Overview of AI

Module 2: How AI Works / Responsible Use

Module 3: Prompting Playground

Module 4: AI in Action

Is this course for me? 

This course is for all learning levels:

  • Marketing, digital and brand professionals looking to build AI confidence and capability.
  • Teams wanting practical, hands-on exposure to generative AI tools and workflows.
  • Business leaders seeking to understand how AI can improve productivity and innovation.
  • Content creators, strategists and communicators interested in AI-assisted creative development.
  • Professionals curious about responsible AI use and the future of AI in marketing.
  • Anyone wanting to move beyond AI hype and learn practical applications in a supportive environment.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.

AI for Marketers: 3 December 2026

Hear from our students

Marketing Professional

"As a marketing leader in today's world, I've been keen to learn how to use AI across my team and my role rather than let it pass us by. This session exceeded my expectations because it went far beyond just AI for marketers, and talked to the platform mechanics, how they can be used for various tasks and the critical skill of prompting which was the most valuable for me. I thought the structure was a good balance between theoretical and practical, could be transferred across industries and both personal & professional roles and also allowed us to learn from others in the room."

Marketing Professional

"As a business and marketing professional who uses AI every day, it can be hard to keep pace with the rapid explosion of new tools and developments. The AI for Marketers course strikes the perfect balance. Simone provides a clear foundational overview of how AI works and who the key players are, alongside practical application that empowers you to get hands-on and test different tools with confidence."

Marketing Professional

 "The AI For Marketing was a great foundation course. If you don't know much about AI - this had just enough information to not confuse you and allow you to start using different AI tools. The course facilitator was so good - I think one of the best facilitators I've seen in a while. She knew her stuff but didn't kill us with her knowlege. If you want to know about AI and start to use it in your marketing - I recommend this course. 

Marketing Professional

"The AI for Marketers course was an incredibly informative course. Simone was an excellent facilitator, creating the perfect balance between learning the fundamentals of AI and applying that knowledge through practical activities. I left the course feeling far more confident about using AI within my business."

Marketing Professional

 "The AI for Marketers course introduced me to many concepts that I've heard about but haven't explored. Facilitation was engaging and clear, and it was an enjoyable day that delivered both theoretical and practical elements. The learnings from the course could be easily translated into actions I can take back to my day-to-day role. I'd recommend this course for any marketer looking to upskill in AI."

Marketing Professional

 "This course is relevant and applicable to marketers. I can practically apply what I learnt and feel more confident to test and try various AI tools. Simone is very knowledgeable and can answer questions specific to your job function and company needs, which I find so helpful"

Marketing Professional

"Very informative training session with a good variety of learning and interactivity across the day. Have come away with a more in depth knowledge of the fundamentals of AI and platforms available to use."

Marketing Professional

 "I've taken away so many practical actions and advice that I can put into practice immediately."

Why choose ADMA?

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Any questions?

See FAQs

Get access to the classroom

AU$1490.00 PER PERSON

*Including GST

Member AU$1043.00 PER PERSON

Purchase

Course Details

  • 03-12-2026 | 09:00 AM - 03-12-2026 | 05:00 PM
  • In-person

Your instructor

Simone Blakers

Customer Experience Consultant, LiquidCX

Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...

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