Avoiding Misleading or Deceptive Conduct

Not sure where the line is between persuasion and deception?

With marketing under increasing scrutiny, you’re obliged to understand exactly where the legal boundaries lie.

In this short course, you’ll explore how Australian Consumer Law defines misleading conduct and what that means for your day-to-day work.

You’ll uncover the rules, how they’re enforced and how to apply them in practice.

Real-world case studies and examples help bring the law to life, so you can protect your reputation and avoid costly missteps.

This short course will take approximately one hour and is available for 3 months from enrolment date.

What you’ll learn

What you'll learn

Through guidance, case studies and quizzes, you’ll uncover what counts as misleading conduct under the Australian Consumer Law (ACL) – and how to stay on the right side of it.

By the end of this course, you’ll be able to:

- Identify conduct that may be considered misleading, deceptive or false under the ACL
- Understand the rules around representations, guarantees and consumer rights
- Recognise common risks – including dark patterns and grey areas in digital marketing
- Understand how regulations are enforced and the consequences of breaching them
- Apply the law to real-world marketing activities with confidence

Who is this course for?

This regulatory short course is for marketers who are looking to understand the fundamentals of the laws that apply when marketing to existing and potential customers.

ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops.

This course is a foundational course. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking.