Ready to get inside your customers' heads?
This in-depth certificate unpacks the psychology and behavioural patterns that shape consumer decisions.
You'll explore how emotions, biases and context drive behaviour. And learn how to apply these insights strategically to create campaigns that truly resonate.
With behavioural economics on your side, you’ll have the tools to influence choice, sharpen your messaging and design products and experiences people actually want.
What you’ll learn
You'll explore the psychology behind consumer decisions and build skills you can apply straight away. By the end of this certificate, you'll be able to:
- Understand the biases and behavioural patterns that drive consumer choice
- Design experiments to test and validate behavioural insights
- Use behavioural science principles to inform your product decisions and campaigns
- Create more attractive offers and promotions
- Guide consumers toward choices that benefit them and your brand
Ready to get inside your customers' heads?
This in-depth certificate unpacks the psychology and behavioural patterns that shape consumer decisions.
You'll explore how emotions, biases and context drive behaviour. And learn how to apply these insights strategically to create campaigns that truly resonate.
With behavioural economics on your side, you’ll have the tools to influence choice, sharpen your messaging and design products and experiences people actually want.
Course Content
Module 1: Introduction to behavioural science
Module 2: Key behavioural insights
Module 3: The biases behind iconic campaigns
Module 4: The Behavioural Economics framework
Module 5: Make it easy
Module 6: How to run a robust experiment
Module 7: Make it attractive
Module 8: Make it social
Module 9: Make it timely
Module 10: Assessment (Optional)
Who should do this course?
This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey.
Share your achievement
At the successful completion of this course, you will earn a verified ADMA Digital Badge. This badge can be shared on your social channels such as LinkedIn and Facebook for your colleagues, friends, and family to see.
Find out more about ADMA Digital Badges
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Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
What is the class format?
The course is 100% online. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Key Certificate Outcomes:
- Learn about consumer behavior patterns and psychology and study behavioural economics examples.
- Understand how to change your customers’ behavior and mechanisms that drive your customers’ choice will help marketers develop a better value proposition that will fit their target audience.
Get access to the classroom
AU$2,845.00 PER PERSON
*Including GST
Member AU$2,418.25 PER PERSON
Course Details
Online / self-paced