Leading Campaigns that WORK
Taught by
Anthony Toovey
Become the marketer who leads standout campaigns, in 2 days.
18-19 NOV | SYDNEY | IN PERSON | 2 DAYS
Is this course for you?
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I want to lead campaigns with greater confidence
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I want to write better briefs and get better work
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I need more confidence evaluating creative
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I want to make smarter channel decisions
What you'll be able to do
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✓ Build campaigns that strengthen your brand
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✓ Write briefs that inspire better work
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✓ Evaluate creative with confidence
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✓ Use AI to develop and strengthen campaigns
Course Content
Module 1: Being On Brand
Module 2: Unlocking the Brief
Turn a business challenge into clear campaign direction — setting the right objectives, defining the job communications need to do and writing briefs that align teams and inspire great creative work.
Module 3: Landing Creative Ideas
Module 4: The Channel Challenge
Module 5: Campaign Nirvana
Module 6: Campaigns in Motion
Everything you need to know
18–19 Nov | 2 Days | Sydney | In Person
Members $2,242.50 | Non Members $2,990
FAQ
What should I expect from the course?
Two practical, hands-on days designed to help you plan, develop and lead more effective marketing campaigns. You'll explore everything from writing stronger briefs and evaluating creative to making smarter channel decisions and using AI to strengthen your campaigns.
What should I bring?
Bring your laptop, your questions and any real campaign challenges you'd like to explore. Come ready to share ideas, challenge your thinking and walk away with practical tools you can put to work straight away.
Is there any pre-work?
We'll share any recommended preparation or pre-reading ahead of the course so you can hit the ground running. The focus is on practical learning, so you'll have plenty of opportunities to apply what you learn throughout the two days.
Get access to the classroom
AU$2,990 PER PERSON
*Including GST
Member AU$2242.50 PER PERSON
Course Details
18-11-2026 | 09:00 am - 19-11-2026 | 05:00 pm
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In-person
Your instructor
Anthony Toovey
Marketing and Strategy Consultant
Anthony Toovey has over 20 years of international marketing and commercial leadership exper...