Digital Marketing Essentials: 24

Staging preview — this course is a draft and not yet live.

Whether you're a budding marketer, switching careers or looking to stay sharp with the latest insights, this course is your launchpad into digital marketing.

You’ll explore all the major digital channels, from email, social and paid media to SEO, content and customer data. And learn how to connect them into one cohesive strategy that delivers.

What you’ll learn

You’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course, you’ll be able to:

Apply best-practice strategies for email, SEO, social and paid media
Use data and analytics to make smart decisions and measure performance
Combine multiple tactics into one cohesive strategy
Confidently plan and run digital campaigns across platforms

Is this course for me?

This is a Foundation Learning Level course.

It’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights.

With the right foundation, there’s no limit to what you can do next.