Email Marketing Strategy: 16

Staging preview — this course is a draft and not yet live.

Think email marketing is past its prime? Think again.

Email is one of the most effective and profitable digital channels. But only when used strategically.

This course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers.

You’ll learn to write compelling copy, build effective layouts and segment your audiences for maximum relevance.

You’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement, inbox placement and conversions across every send.

What you’ll learn

You’ll gain the practical skills to plan and execute impactful, results-driven email campaigns. By the end of this course, you’ll be able to:

Develop a customer-centric email strategy that supports your marketing goals
Write, design and structure emails that drive engagement and conversion
Use data to segment audiences and personalise content for maximum impact
Ensure every campaign is compliant with current spam and privacy regulations
Test, measure and optimise campaigns to improve performance over time

Is this course for me?

This is a Leading Learning Level course.

It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.

With the right thinking, you can take your organisation to new heights.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.