Close
Staging preview — this course is a draft and not yet live.

Become a more commercially influential marketer in 2 days.

21-22 OCT | SYDNEY | IN PERSON | 2 DAYS

Is this course for you?

  • I have plenty of data, but struggle to find the real insight within it

  • I want to turn customer understanding into stronger marketing strategy

  • I need to move from insight to action, rather than jumping straight to tactics

  • I want to build strategies and briefs that inspire better creative and business outcomes

 

What you'll be able to do

  • ✓  Find the insight in the data

  • ✓  Build marketing strategy and plans based on insight

  • ✓  Execute your plans without losing the customer insight

  • ✓  Know where and how AI can improve your thinking, and where it shouldn’t

 

Course Content

Module 1: Foundations of Insight

Module 2: Unlocking Brand Equity

Module 3: Unlocking Insight

Module 4: From Insight to Strategy

Module 5: Insight and Segmentation

Module 6: Insight into Opportunity

Hear from our students

★★★★★ | Darryn De Kock

"It was an enjoyable few days, really good refresher in some instances and learnt new things which I am implementing" 

★★★★★ | Donna L Reynolds

 “Being a marketing professional, it’s always great to have the opportunity to refresh and build on your skills. The Insights, Strategy, Action! course takes you through how to turn data into real insights for use within marketing plans. It’s a creative and fun way to ensure we don’t skip to tactics and make sure we build our campaigns on actual insights.”  

★★★★★ | Rebecca Hewlett

 “The Insights, Strategy, Action! course was incredibly relevant to my role. It provided practical tools and strategies to develop clear, relevant and actionable insights. I left with an understanding of how to apply these approaches to drive better decisions and create real impact.”  

Everything you need to know

21–22 Oct  |  2 Days  |  Sydney  |  In Person

Members $2,242.50  |  Non Members $2,990

FAQ

What should I expect from the course?

A practical, hands-on two-day learning experience designed to help you turn customer insights into stronger marketing strategies. Expect expert guidance, interactive discussions, real-world examples and practical exercises, with tools and frameworks you can apply straight back in your role.

What should I bring?

Bring your laptop, your questions and an open mind! We recommend coming prepared with a marketing challenge or opportunity you'd like to explore. We'll provide the course materials, templates and resources to support your learning.

Is there any pre-work?

We'll send you everything you need to know before the course, including any recommended preparation or pre-reading. Nothing too heavy — just enough to help you get the most out of the two days. You'll also have access to take-away resources and an optional assignment to help put your learning into practice.

Ready to turn customer understanding into better marketing?

Members $2,242.50  |  Non Members $2,990

BOOK MY PLACE

Get access to the classroom

AU$2,990 PER PERSON

*Including GST

Member AU$2242.50 PER PERSON

Purchase

Course Details

  • 21-10-2026 | 09:00 am - 22-10-2026 | 05:00 pm
  • In-house / In-person

Your instructor

Sharlene Zeederberg

Research Director at Zuni

Sharlene Zeederberg has over 25 years market research and consumer insight experience, garnered w...

Read More