Commercial Marketing for Growth
Lead with data and transform your capability - uniting classic marketing expertise with the tools to thrive in a data-driven future.
Over two intensive days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner.
What you’ll learn
By the end of the course, you'll be able to:
- Understand how data transforms marketing from a cost line to a growth driver.
- Uncover how data storytelling can reveal new perspectives and inspire action.
- Translate analysis into persuasive, visual stories that drive strategic decisions.
- Follow a structures six-module learning journey that builds from foundation to application.
- Use AI-powered analysis to identify patterns, trends, and opportunities.
- Learn to connect data-driven insight with meaningful customer engagement.
Commercial Marketing for Growth
Lead with data and transform your capability - uniting classic marketing expertise with the tools to thrive in a data-driven future.
Over two intensive days, this course helps you master the commercial side of marketing. Learn how to connect creativity with commercial outcomes, turn data into strategic influence, and elevate your role as a true business partner.
Course Content
Module 1: The Maths of Marketing
Module 2: Measuring Marketing
Module 3: Test, Learn & Optimise
Module 4: Segmentation & Personalisation
Module 5: The Tools & Trust of Data
Module 6: Storytelling with Data
Who should attend?
This course is ideal for:
- Marketers who want to build confidence using data to drive strategy and prove impact.
- Marketing managers and team leads looking to strengthen their team's commercial and analytical capability.
- Professionals in brand, digital, or CRM roles seeking to connect data, strategy, and creativity.
- Anyone ready to bridge classic marketing foundations with modern, data-driven skills.
Hear from our students
Any questions?
Turn your data into commercial strategy , grounded in timeless principles and built for future-ready performance. This program gives you the skills to bridge that gap, empowering you to inspire teams, unlock opportunities, and drive measurable growth.
Get access to the classroom
AU$2,990 PER PERSON
*Including GST
Member AU$2,242.50 PER PERSON
Course Details
17-03-2027 | 09:00 am - 18-03-2027 | 05:00 pm
In-person
Your instructor
Leigh Shaw
Head of Quantitative Research & Project Lead, Antenna Insights
Leigh Shaw is an accomplished research leader with more than 25 years’ experience turning data in...
