Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation.
This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities.
From CRM platforms and cookie tracking to email campaigns and audience segmentation, you'll learn how to stay compliant without sacrificing performance.
By the end of this course, you’ll feel confident running lead gen, personalising ads and using customer data the right way.
What you’ll learn
What you’ll learn
You'll gain a strong understanding of the current privacy laws in Australia.
By the end of this course, you’ll be able to:
- Understand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work
- Navigate the Australian Privacy Principles (APPs) with confidence
- Identify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking
- Apply privacy best practice to everyday activities such as lead gen and personalisation
- Build campaigns that are legally compliant and privacy-respecting
- Stay ahead of upcoming reforms and what they mean for your role
Updates to the Privacy Act, focusing on Marketers and Advertisers
In today’s data-driven world, privacy compliance is more than a legal compliance exercise — it’s a critical part of building and maintaining consumer trust, brand reputation, and marketing effectiveness.
You’ll come away with a working knowledge of how privacy law applies to real-world marketing tools and tactics—from CRM platforms to cookie tracking and direct email campaigns. Whether you’re running lead gen, personalising ads, or segmenting your audience, this course will equip you with the skills and awareness to do it in a legally compliant and privacy-respecting way.
Enrol in this ADMA regulatory short course to gain a clear understanding of the rules that apply under the Privacy Act 1999 (Cth) and the Australian Privacy Principals – and their impact on the way businesses operate.
Course Content
Module 1: Course Covers:
This course is a foundational course. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking.
Any questions?
Course Details
Online / self-paced
