Two half days in our virtual classroom.
What you’ll learn
Why does one piece of copy connect with an audience, and another does not? Truth is, it all starts in the brain of your reader. Behavioural Economics (BE) uncovered how our brains are wired. This course teaches how to use that wiring to get your message across more often to more people.
- Understand what BE is and how it works
- Learn how BE works in advertising and copywriting
- Discover the Cognitive Bias Codex
- Deep dive into the 22 BE heuristics relevant to copywriting.
Learn practical, usable skills you can apply immediately
Who should do this course?
This course is for anyone who wants to maximise the impact of their copy – beyond simple writing techniques. It teaches the fundamentals of using BE heuristics to approach and sell. No matter if that’s selling an idea to a client or a product to a customer.
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Practical digital marketing skills from industry leaders
ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education.
Get access to the classroom
AU$1500.00 PER PERSON
*Including GST
Member AU$1275.00 PER PERSON
Course Details
18-03-2026 | 09:00 AM - 19-03-2026 | 01:00 PM
Virtual Classroom
Your instructor
Rob Morrison
Copywriter and Creative Director
Rob is a highly awarded creative, educator and industry journalist. He’s...