See your business through your customers' eyes and design a better experience for them.
13-14 OCT | VIRTUAL CLASSROOM | 2 DAYS
Is this course for you?
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I know we need to be more customer-centric, but need a practical way to make it happen
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I don't have a clear view of the complete experience our customers have with us
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I want to identify the moments, gaps and pain points that matter most
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I need to turn customer understanding into better channel, content and CRM decisions
What you'll be able to do
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✓ Understand who your customers really are
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✓ Map what they do, need, think and feel
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✓ Find the friction, and the opportunities that matter
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✓ Turn customer journeys into marketing action
What you’ll learn
Module 1: Why Customer Journeys Matter
Module 2: Understanding Your Audiences
Module 3: Creating Customer Journeys
Module 4: Validating Your Journeys
Module 5: Turning Journeys into Digital Strategy
What marketers say
Everything you need to know
13–14 Oct | Virtual Classroom
Members $1,225 | Non Members $1,500
Practical journey-mapping templates and frameworks covering segmentation, personas, customer journey maps and experience maps, supported by examples and case studies.
FAQ
What should I expect from the course?
A practical, interactive learning experience designed to help you better understand your customers and create more effective customer journeys. You'll explore segmentation, personas, journey mapping and experience mapping, using real-world examples and frameworks you can apply to your own marketing challenges.
Do I need experience in customer journey mapping?
No specialist experience is required. Whether you're new to customer journey mapping or looking to strengthen your existing skills, this course will help you build a more structured approach to understanding customer needs, identifying pain points and improving experiences across the customer lifecycle.
What will I walk away with?
You'll leave with practical frameworks and templates to help you build customer personas, map customer journeys and identify opportunities to improve the customer experience. Most importantly, you'll be better equipped to turn customer insights into meaningful marketing and business improvements.
Ready to turn customer understanding into better marketing?
Members $1,225 | Non Members $1,500
Course Details
13-10-2026 | 09:00 am - 14-10-2026 | 05:00 pm
Virtual Classroom
Your instructor
Mike Zeederberg
Managing Director, Zuni
Mike Zeederberg has worked with clients developing digital marketing and business strategies both...