Make sense of your marketing data and use it to decide what to do next.
10 FEBRUARY | VIRTUAL CLASSROOM
Is this course for you?
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I have plenty of reports, but need clearer answers from the data
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I want to know which metrics matter for our marketing objectives
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I need more confidence interpreting campaign and customer behavior data
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I want to use performance insights to improve our marketing decisions
What you'll be able to do
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✓ Choose metrics that connect to your goals
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✓ Interpret audience and campaign performance
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✓ Understand conversion measurement and attribution
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✓ Turn analysis into practical marketing decisions
What you’ll learn
Module 1: Start with the Right Measures
Module 2: Understand Audience Behaviour
Module 3: Find Insights Across the Journey
Module 4: Make Sense of Conversions and Attribution
Module 5: Use Analysis to Improve Targeting
Module 6: Turn Data into Decisions
What marketers say
Everything you need to know
10 February | Virtual Classroom
Includes live virtual teaching and an ADMA Certificate of Completion.
FAQ
Is this a Google Analytics course?
Google Analytics is one of the tools covered. The course has a broader focus on marketing metrics, audience behaviour, attribution and using analysis to inform decisions.
Do I need technical analytics experience?
No, the course will be accessible for all.
What recognition will I receive?
You will receive an ADMA Certificate of Completion at the end of the course.
Course Details
10-02-2027 | 09:00 am - 10-02-2027 | 01:00 pm
Virtual Classroom
Your instructor
Caroline McQueen
Atlas Optimisation
Caroline is a highly experienced digital professional with a passion for teaching. Over mor...