If you want to go extend and deepen your digital marketing strategy know-how, this course is for you.
You’ll learn how to connect your marketing efforts to real business goals, map your customer’s journey like a pro and make confident decisions across channels, content and data.
With real examples and guided templates, you’ll leave with a strategy that actually works – and the confidence to use it.
What you’ll learn
You’ll gain the skills and confidence to craft a focused, insight-driven marketing strategy that aligns with your business goals. By the end of this course, you’ll be able to:
- Identify the strategy your business really needs
- Set clear goals and win stakeholder buy-in
- Use a smart framework to develop your strategy
- Align digital activity with customer journeys and business outcomes
- Use insights to stand out from your competitors
- Build data, channel and creative strategies that hit the mark
- Turn big picture thinking into actionable plans
Course Content
Module 1: Day 1
Module 2: Day 2
Module 3: Day 3
Module 4: Day 4
Is this course for me?
This is a Leading Learning Level course.
It’s designed for seasoned marketers who drive strategy, lead teams and shape business outcomes.
With the right thinking, you can take your organisation to new heights.
Celebrate your achievement
You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.
Why choose ADMA?
Always future-focused
Marketing never stands still, and neither do we.
Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.
Trusted by market leaders
As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.
Our members include marketing trailblazers and world-leading brands.
Created by industry, for industry
Our courses are written and led by powerhouse industry professionals.
Which means you’ll get up-to-date insights and direct access to an expert working in the field.
Any questions?
This course runs for 4 consecutive half days in our virtual classroom.
Live, interactive sessions.
Get access to the classroom
AU$1,950.00 PER PERSON
*Including GST
Member AU$1,657.00 PER PERSON
Course Details
19-05-2026 | 09:00 AM - 22-05-2026 | 01:00 PM
Virtual Classroom
Your instructor
Kristin Bengtsson
Partner at Write Way Up Consultancy
Kristin Bengtsson is a dynamic business and marketing leader and partner at Write Way Up Consulta...