Social Media Marketing Essentials: 14 May 2026

Struggling to see results on socials?

Without a strategic, data-driven approach, all that posting can feel like shouting into the void. So why not break that cycle?

In this course, you will learn how to build a social media strategy that's grounded in data and delivers measurable business outcomes.

You’ll discover how to audit your performance, interpret analytics and use social listening to understand what your audience actually cares about. Then, you’ll learn how to plan and execute multichannel campaigns across Meta, TikTok, LinkedIn, YouTube and X.

With the right frameworks in place, you’ll transform your social media from reactive to results-driven.

What you’ll learn

You’ll learn how to create a data-backed social strategy that achieves business objectives – and receive templates you can use straight away. By the end of this course, you’ll be able to:

Audit your social media assets and extract insights from analytics
Use social listening to uncover relevant conversations about your brand
Understand social strategy trends and changing user behaviour across platforms
Create content calendars and allocate budgets for paid social campaigns
Manage, measure and optimise both organic and paid social activity
Create a multi-channel strategy across Meta, TikTok, LinkedIn, YouTube and X
Communicate social media ROI effectively to stakeholders

Is this course for me?

This is a Foundation Learning Level course.

It’s designed for beginners, career changers, or anyone who wants to build confidence in the core areas of marketing.

With the right foundation, there’s no limit to what you can do next.

Celebrate your achievement

You’ll receive an ADMA Certificate of Completion at the end of this course – a credible way to share your learning journey and new skills with your network.