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Become a more commercially influential marketer in 2 days.

11-12 NOV | SYDNEY | IN PERSON | 2 DAYS

Is this course for you?

  • I need to demonstrate marketing's impact

  • I want to become more commercially influential

  • I have data but struggle to turn it into decisions

  • I want greater influence with senior stakeholders

 

What you'll be able to do

  • ✓  Connect marketing to growth

  • ✓  Find opportunities in data

  • ✓  Influence decisions

  • ✓  Harness the latest AI tools to be more effective commercially

 

What you’ll learn

Module 1: The Maths of Marketing

Module 2: Measuring Marketing

Module 3: Test, Learn & Optimise

Module 4: Segmentation & Personalisation

Module 5: The Tools & Trust of Data

Module 6: Storytelling with Data

What marketers say

★★★★★ | CEO, ADMA | Andrea Martens

Combining the rigour of classic marketing principles with the tools and thinking required for the future, these courses empower marketers to deliver lasting impact in a changing landscape.

★★★★★ | Marketing Capability Lead, Blackmores | Vanessa Lowien

The Data-Driven Marketing course provided a valuable refresh on the fundamentals whilst expanding our thinking on how data could be more deeply embedded in our day-to-day decision-making. Its breadth made it highly relevant across the team, and there were many thoughtful discussions amongst the group throughout the training, balanced by applied examples and activities. Engagement remained high throughout the two days, reflecting both the quality of the content and its practical value. 

★★★★★ | Digital Marketer, Blackmores ​​​​

 "... this course offers valuable, insightful lesson and tools to use data for strategy." 

★★★★★ | Marketing Manager

"The course breadth was great, covering many aspects of better leverage of data in marketing,
and I think would be of relevance to many marketers"

Everything you need to know

11–12 Nov  |  2 Days  |  Sydney  |  In Person

Members $2,242.50  |  Non Members $2,990

Price includes live content, take-away videos and templates, materials to read, watch and listen to for deeper learning, plus an optional assignment.

FAQ

What should I expect from the course?

A practical, hands-on learning experience designed to help you apply commercial thinking to real marketing challenges. Expect a mix of expert guidance, discussion, practical exercises and tools you can take back to your role.

What should I bring?

Bring your laptop, your questions and an open mind. We’ll provide the course materials and everything else you need on the day.

Is there any pre-work?

We’ll send you everything you need to know before the course, including any recommended preparation or pre-reading. Nothing too heavy — just enough to help you get the most out of the two days.

Ready to become a more commercially influential marketer?

Members $2242.50  |  Non Members $2990

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Members $2242.50 per person

Non Members $2,990 per person

*includes GST

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Course Details

  • 11-11-2026 | 09:00 am - 12-11-2026 | 05:00 pm
  • In-person

Your instructor

Leigh Shaw

Head of Quantitative Research & Project Lead, Antenna Insights

Leigh Shaw is an accomplished research leader with more than 25 years’ experience turning data in...

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