Lucinda Barlow

Head of International Marketing at Uber (APAC, EMEA, Latin America)

Lucinda is a global marketing leader with extensive experience at the intersection of media, technology and culture. She leads Uber and Uber Eats’ marketing across 60 markets, driving brand-led growth while building world-class marketing and AI capabilities.

As executive sponsor of Uber’s Global Marketing AI Steerco, Lucinda is recognised for her ability to set global strategies with deep local relevance, inspire teams through change and deliver impact at scale.

Lucinda is a powerful communicator and an authentic, supportive leader who is known for inspiring with vision, driving results and galvanizing teams to adapt to changing environments.